'We also have signs up in the bookstore, and we've been selling discounted gift cards that are usable at the second store only. 'We've had articles in each of the last issues of our Chuckanut Reader,' he said. Robinson said he will be joining with the building's other occupants to host a grand opening celebration in January, once all the storefronts have opened. There's just so much that has to wait until the last minute.' Workers are currently putting the finishing touches on the historic Waples Mercantile Building, which will also house a new 35-room inn an Avenue Bread café a taproom and the Drizzle Olive Oil and Vinegar Tasting Room, BTW noted. Our leadership team has just been working really, really hard. 'It's going to require quite a few things to dovetail for it all to come together. 'We hope we're ready for November 20,' said co-owner Chuck Robinson.

Village Books & Paper Dreams, Bellingham, Wash., has scheduled a soft opening of its second location, in Lynden, for next Friday, Bookselling This Week reported. 'The Twin Cities area doesn't have a bookstore dedicated to the traveler, so we're hoping travelers will begin to think of us as their local travel bookstore and come see us before they take off on their next adventure.' - Alex Mutter The idea to start selling books out of the office came in part from more and more customers stopping by to pick up their orders in person. Since then, Longitude Books has seen more and more walk-in customers. 'We opened our showroom in October, hoping to become a destination for local travelers,' explained Vinson. And though books are showcased primarily in Longitude's office spaces, the staff is happy to give visitors tours of the warehouse. 'Our business revolves around place-it's about understanding what makes a destination unique, so it made sense to create a physical space for our books and maps-to turn ourselves into a destination.' The showroom does not have any bookstore-only staff, but between the staff members from both Longitude Books and East View Map Link, which bought Longitude Books in 2012, there are 11 people on-site. For most of its existence, the store's business model has focused on creating lists of fiction and nonfiction books in partnership with tour operators and travel planners, but Longitude Books will also sell books to any traveler. 'The showroom allows us to reach local, independent travelers, and it allows them to see and handle books and maps before they buy,' said Jodie Vinson, Longitude's managing editor. The physical store, which showcases in particular coffee-table books, paper maps and other items, is adjacent to the company's 10,000 square-foot-warehouse containing some 7,000 books and 10,000 maps. Last month, online travel bookstore Longitude Books opened a physical bookstore/showroom in its office space in Plymouth, Minn.

Amazon isn't the only online bookseller to open a bricks-and-mortar bookstore/showroom recently.

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